Why do I need Language Training?
“I have a GCSE in French, I’ll get by…”
“Je vais à la piscine après l’école” may be useful… if you are 12 years old but in a business setting?
You don’t need to be an expert linguist to be able to help your company or potential employer to expand overseas. Just being able to exchange pleasantries or show an understanding of and an interest in their culture and traditions will give you a head start over other competitors.
“Everyone speaks English”
- Well, actually, no they don’t. Did you know that only 6% of the global population are native English speakers and 75% speak no English at all?
- English is full of nuances, are you sure your partner (interlocutor) understands exactly what you mean? They might speak English but they make their decision in their own language based on their understanding of what you have said.
Take for example the common mistake French people make: when you ask to RESUME the meeting, they will understand you want a written SUMMARY of the meeting.
In Spanish if “la cocina es FATAL “, you won’t die! It only means that the food is AWFUL!
Why you REALLY need Culture Awareness Training!
Notable aspects of culture central to the conduct of international business include the social structure, religion, language and education.
According to experts, there are at least TEN WAYS THAT CULTURE CAN AFFECT INTERNATIONAL NEGOTIATIONS – Don’t take chances!