Bespoke Courses

Why do I need Language Training?

“I have a GCSE in French, I’ll get by…”

“Je vais à la piscine après l’école” may be useful… if you are 12 years old but in a business setting?

You don’t need to be an expert linguist to be able to help your company or potential employer to expand overseas. Just being able to exchange pleasantries or show an understanding of and an interest in their culture and traditions will give you a head start over other competitors.

“Everyone speaks English”

  • Well, actually, no they don’t. Did you know that only 6% of the global population are native English speakers and 75% speak no English at all?
  • English is full of nuances, are you sure your partner (interlocutor) understands exactly what you mean? They might speak English but they make their decision in their own language based on their understanding of what you have said.

 Take for example the common mistake French people make: when you ask to RESUME the meeting, they will understand you want a written SUMMARY of the meeting.

 In Spanish if “la cocina es FATAL “, you won’t die! It only means that the food is AWFUL!

Why you REALLY need Culture Awareness Training!

Notable aspects of culture central to the conduct of international business include the social structure, religion, language and education. 

According to experts, there are at least TEN WAYS THAT CULTURE CAN AFFECT INTERNATIONAL NEGOTIATIONS – Don’t take chances!


1. Negotiating goal – in some countries building a personal relationship is more important than a business one

2. Negotiating attitude –  For example, whereas 100 percent of the Japanese respondents claimed that they approached negotiations as a win-win process, only 33% of the Spanish executives took that view.

3. Personal style – formal or informal?

4. Communication – Direct or indirect?

5. Sensitivity to time – do you arrive early or fashionably late?

6. Emotionalism –  various cultures have different rules as to the appropriateness and form of displaying emotions, and these rules are brought to the negotiating table as well

7. Form of agreement: General or specific?

8. Building an agreement: Bottom up or top down?

9. Team organisation: One leader or group consensus?

10. Risk taking: High or low?